Welcome to the Agency Health Podcast, where we dig deeper into key agency topics – the what, why, and how – mining actionable insights to help build a better firm.

In this episode, Arlen chats with Corey Quinn to unpack the strategic foundations behind escaping founder-led sales, specializing deeply in a niche, and building predictable, scalable agency growth. Corey breaks down the discipline of vertical focus, the power of gift-based outreach, and why trust-driven marketing is becoming even more essential.

About Our Guest — Corey Quinn:
Corey Quinn is an agency advisor and author of Anyone, Not Everyone. With more than 18 years driving revenue for agencies, Corey is best known for helping scale Scorpion from $20M to $200M as CMO.

Corey works directly with agency founders to help them escape founder-led sales, specialize intelligently, and build repeatable systems for revenue growth. His framework blends deep strategic focus, vertical specialization, and trust-driven outbound.

Key Takeaways:

• Founder-Led Sales Don’t Scale — Systems Do
  Corey calls it out straight: most agencies stall because the founder is still the engine behind every sale. It’s not sustainable. The real growth starts when you stop being the closer and start building the system that closes. (06:10 )
• “Niche or Die” Isn’t Just a Catchphrase
  When you’re trying to serve everyone, you blend into the noise. Corey reminds us that owning a niche isn’t limiting—it’s liberating. The more specific your audience and problem, the easier it is for clients to find you and say “that’s us.” (11:35 )
• Clarity Beats Complexity
  Forget chasing every new marketing trend or channel. Agencies win when their message is so clear it feels like mind reading. Corey says the best marketing isn’t louder—it’s sharper. (17:50 )
• Document. Delegate. Detach.
  The founder’s job isn’t to hustle forever—it’s to design a sales machine that others can run. Write it down. Automate what you can. Train people to own parts of the journey so the business runs even when you’re not in the room. (23:40 )
• Warm Beats Cold, Every Time
  Corey’s stance on outreach is simple: don’t spray, don’t pray. Start conversations that actually make sense—comment, share insight, connect genuinely. People buy from people who show up with value, not desperation. (31:25 )
• From Rainmaker to Architect
  This is the real mindset leap. Stop being the one who pulls every deal from thin air and start being the one who designs the structure that keeps deals flowing—without you doing the pulling. (38:45 )
• Data Informs, Humans Decide
  Automation is incredible, but it's not a replacement for judgment. Corey points out that the best agencies use data to filter, not to decide. You still need to read between the lines—to know when a “lead” is actually a real opportunity. (42:20 )
• Final Thought
  Corey leaves us with this: growth doesn’t come from doing more—it comes from doing less, on purpose. The agencies that win are the ones that focus, build, and execute with clarity

References

• Corey Quinn on LinkedIn
• Book Title: Anyone, Not Everyone: A Proven System to Escape Founder‑Led Sales
• Official Book Page

Struggling with new business or want a sounding board for your strategy? Book a 15-minute chat with me — I'd be happy to be your thinking partner and help you gain clarity or spark new ideas.

Have questions, feedback, or guest suggestions for the show? We’d love to hear from you! Reach out at podcast@agency.partners

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