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Deep Thoughts on Castles, Conversion Rates, Engagement & Belonging, Friction Points

Deep Thoughts on Castles, Conversion Rates, Engagement & Belonging, Friction Points

Update: 2020-03-13

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Allyn & Tracey focus on connecting dots this week and do using the word "Gravitas" more then once. We talk about:

How castles make you smarter

Why RM needs to get its head out fo the sand and start really learning about its customers (Candidates)

How Consumer and Recruitment Marketing are different

The connection between cults and strong brands

How RM maybe should focus on identity marketing

There are three types of work according to Tracey: Jobs, careers and callings

Conversion dashboards are more powerful then conversion rate tracking

Friction is the most powerful RM weapon in your arsenal

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Deep Thoughts on Castles, Conversion Rates, Engagement & Belonging, Friction Points

Deep Thoughts on Castles, Conversion Rates, Engagement & Belonging, Friction Points

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