Join Kelly Card, Chief Engagement Officer of ABC Financial with Mark de Gorter, Chief Operating Officer of Workout Anytime as they continue part two of our series on creating a better member experience. Listen in as Mark shares what is working for Workout Anytime and how their member mindset sets them up for success. Hint: you'll be surprised to find out Mark's perspective is not a one-size-fits all.

Key Takeaways:
[:50] Kelly introduces her guest for this episode - Mark de Gorter
[2:33 ] Mark shares Workout Anytime’s focus, to be the most admired, and what that means
[4:02 ] Mark shares his background in the industry
[7:33 ] Why are people exercising these days?
[8:18 ] The basic fundamentals of enhancing member experience
[9:23 ] Mark talks about how company culture and member experience are intertwined
[13:11 ] Mark shares how they keep their focus on culture through MXM Medallia
[16:38 ] Retaining members is key to your success
[17:52 ] Retention starts with your staff
[19:29 ] Member experience from an operational standpoint
[21:17 ] Listen to your members and collect their feedback
[22:25 ] Mark discusses the growth at Workout Anytime
[24:45 ] Differentiating yourself on the human experience
[28:28 ] Kelly closes out

Mentioned in this Episode:
ABC Financial Services
Kelly Card
Mark de Gorter on Linkedin
Workout Anytime