Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569
Update: 2025-11-02
Description
Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond.
Today, we’re discussing:
- How to build an edge competitors can’t replicate - even in a copycat market
- What Ecosa learned from a 15-month product flop (and why Ringo calls it a win)
- The AI tools cutting Ecosa’s product development time in half
- The real secret to staying lean while still blowing customers away
- Why genuine word-of-mouth will always beat referral codes
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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
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