How To Turn Emerging Payment Options Into Your Next Growth Channel #566
Description
Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset. Her approach transforms the payment rail itself into a driver of growth by connecting real-time payments with real-time rewards. “Cashback feels like a gain, whereas discounts feel like a loss.” That simple shift is redefining how merchants view both margin and loyalty.
In Today’s Playbook:
- How Hello Clever is using real-time payments to power instant cashback and loyalty
- Why cashback feels like a gain while discounts erode brand value
- Why Sonia Friedrich says friction is the ultimate conversion killer
- The key to turning payment rails into marketing assets that grow both margin and trust
Connect with Caroline Tran
Explore Hello Clever
Listen to Caroline’s main episode
Episode #392 with Sonia
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community
United States
