How to Turn Your Privacy Policy Into a Trust Builder #564
Description
Privacy policies might be the most ignored part of an ecommerce site, but they’re also one of the most important. In today's playbook, Marianne Marchesi, founder of Legalite, is turning the traditional approach on its head: “Don’t even bother with T&Cs and privacy policies if you’re not going to do the work in the background to make sure that you’re actually practicing what you preach.”
In today’s Playbook
- How to write a privacy policy that reflects your real data practices
- The simple audit every ecommerce brand should run before updating policies
- Why “cleaning out your data” could save your business
- How to get clear, explicit consent from customers before privacy laws change
- What Legalite, Civic Data and IAB Australia all agree builds true trust
Connect with Marianne
Explore Legalite
Episode #119 with Civic Data
Episode #444 with IAB Australia
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
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