Welcome to part 1 of this Demand and Desire special, wherein CEO Jez Frampton looks into the future of some of the key sectors that Interbrand, the world’s leading brand consultancy, works in.

Anchored by Global Chief Communications Officer Karen Burke, this podcast takes a trip towards what’s upcoming for:

Airlines – let’s make flying fun again! (and perhaps introduce useful brand partnerships)
Automotive – there’s more innovation in the last five years than in the previous fifty, soon we may be driving as a community rather than as individuals
Business Services – companies need a clear message especially for their own people, how do they make your life easier?
Developing markets – add South Africa to make it BrICS!
Part two follows soon….

Interbrand’s ‘Demand And Desire’ series of podcasts are available at http://Audioboo.com/Interbrand.
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The URL for this podcast is http://boo.fm/boos/679516
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