In today’s episode, host Tyler Chisholm sits down to chat with Derek Hovinga to delve into the intricacies of modern marketing and startup ecosystems. They explore the challenges of social media validation, the pivotal role of content in building long-term trust, and the unique complexities of B2B sales cycles. Derek highlights the importance of blending organic and paid advertising while emphasizing buyer behaviour shifting towards seeking information rather than direct sales pitches. Derek discusses his work at Inbound Lab, including his focus on customer discovery interviews and leveraging AI tools to better understand client needs.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Derek Hovinga’s LinkedIn: https://www.linkedin.com/in/derek-hovinga-he-him-94617115/

The Inbound Lab’s Website: https://www.theinboundlab.ca

The Inbound Lab’s LinkedIn: https://www.linkedin.com/company/the-inbound-lab

The Inbound Lab’s Instagram: https://www.instagram.com/the_inbound_lab

The Inbound Lab’s TikTok: https://www.tiktok.com/@derekthecreator

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing