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We explore how design moves beyond aesthetics into systems, platforms, and policies, and how iF Design advances that mission through a global award, a new academy, and a rising sustainability standard. Lisa shares practical examples, from packaging tweaks to AI workflows, that turn intent into measurable impact.

Lisa chats about:

• Her values-led career path linking business and design
• How living abroad shaped her curiosity and critical thinking
• Design as problem-solving across products and systems
• Origins and scale of the iF Design Award
• Why iF is less known in the United States
• How and when to apply for the next award
• What the iF Design Academy teaches leaders
• Business fluency and keeping design in the C-suite
• Practical sustainability across environmental and social impact
• Certifications, category-specific questions, and scoring

Visit ifdesign.com, explore the website, explore it's a great resource. We've indexed all winners since 1954. Even if you're not even thinking about participating or anything else, the content inspiration is exceptional.

Connect with Lisa Gralnek:

Lisa’s LinkedIn - https://www.linkedin.com/in/lisagralnek

iF Design - https://ifdesign.com/en/
iF Design Academy - https://ifdesign-academy.com/
Future of XYZ Podcast - https://ifdesign.com/en/podcast-future-of-xyz-by-if-design
iF LinkedIn - https://www.linkedin.com/organization-guest/company/ifdesign

Connect with Sid:

www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
Subscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/