Design is everywhere. Design is every THING. You simply cannot escape it.

But, as podcasters, we fall into the same trap that so many other types of organisation fall into: commoditising design and believing it to be something that we can either skimp on, do ourselves or that doesn't matter.

All of that is simply wrong, and very seriously wrong.

We also believe that design simply means "graphic design". It doesn't. Designing every single aspect of your show means that you can genuinely compete for revenue with the big shows, shows that often get it very right, and guess what... it doesn't have to cost anything more than a mindset.

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Your next steps

I teach podcasting a lot and for free. So, here's what I'd recommend you do next:

• Watch my free podcasting tutorials on YouTube: YouTube (Captivate)
• Ask me anything at all about podcasting over on Twitter: Twitter

If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.

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