Design with the Customer in Mind with Brandon Curry
Update: 2025-09-03
Description
Shradha and Rupert are joined by Brandon Curry, CEO of WorkArts and a practitioner who has led org design from the shop floor to the C-suite. Drawing on years of experience in manufacturing, performance improvement, and HR leadership, Brandon shares how real org impact comes from centering the customer, not the spreadsheet.
They explore:
- Why designing around spans and layers often leads to “averageness”
- How founders—and founder-mindsets—drive better design
- How talent insight compounds over time
- The dangers of blindly implementing best practices or benchmarks
- Why modeling options and playing with org scenarios is underrated
- The trap of designing for people vs. designing for purpose
If you want practical, grounded org design that starts with strategy, centers the customer, and scales with clarity—this is a must-listen.
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