Designing For The Future with GM’s Brian Smith
Description
MotorTrend's Ed Loh & Jonny Lieberman chat with GM's Director of Advanced Design in California, Brian Smith! Brian discusses his 30 years of designing for GM, the Future of Cadillac EVs, Formula 1, Lessons from Chinese EVs, Autonomy, innovations in user experience, and more!
0:43 - Jaguar's Type 00 Concept Unveiled.
6:07 - Brian's Background in Car Design.
13:19 - Favorite Projects Over the Years: The Cadillac Sixteen Concept
19:30 - Cadillac Coupes?
22:16 - Rebranding EVs.
26:56 - The Celestic: Cadillac's Flagship EV.
34:42 - The Evolution of Electric Vehicles at GM.
39:00 - Designing for the Future: Balancing Digital and Analog.
46:47 - Jaguar's Rebranding and the Future of Luxury Cars.
52:30 - Cadillac's Bold Moves in the EV Market.
53:43 - Formula 1.
59:30 - Radical Look of the Silverado & Sierra EV.
01:01:24 - The Impact of Chinese EVs on Global Design.
01:04:12 - Innovations in User Experience and Technology.
01:08:52 - Looking Ahead: What’s Next for GM and Cadillac.
01:11:33 - Resistance to EVs.
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