Designing Success: From UX to Hard Seltzer with Co-Founder Sean Ro, Lunar Hard Seltzer
Description
Join me as I chat with Sean Ro, co-founder of Lunar Hard Seltzer, about his entrepreneurial journey from UX designer to co-founding a unique, Asian-inspired craft seltzer brand. We dive into the challenges of launching in the competitive New York beverage market, the importance of empathy and representation in brand building, and how Lunar Hard Seltzer is bringing something truly different to store shelves.
Episode Highlights:
• [02:00 ] The Transition to Entrepreneurship
• [06:00 ] Building Lunar Hard Seltzer
• [10:00 ] Breaking into the Beverage Market
• [16:00 ] Cultural Representation & Consumer Connection
• [20:00 ] Hustling on the Ground
• [30:00 ] Lessons Learned in Retail
• [45:00 ] Future Plans for Lunar
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