DiscoverThe HerHQ PodcastDesigning Your Business for Life's Seasons: How Caitlyn switched from retainers to projects for more money, freedom and flexibility
Designing Your Business for Life's Seasons: How Caitlyn switched from retainers to projects for more money, freedom and flexibility

Designing Your Business for Life's Seasons: How Caitlyn switched from retainers to projects for more money, freedom and flexibility

Update: 2024-05-20
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Description

Are you considering a career pivot or curious about how to evolve your business model over time? This episode features an in-depth discussion with Caitlyn, who transitioned from an agency operations manager to a thriving entrepreneur, all while navigating the dynamic shifts in her personal and professional life.

Episode Breakdown:

From Comfort Zone to Entrepreneurial Spirit: Dive into Caitlyn's early career in marketing and web development, and discover what sparked her bold move to start her own business. This segment explores the motivations behind her shift from a stable 9-to-5 to the uncertain yet exciting world of entrepreneurship.

Mastering the Freelance Landscape: Gain practical advice from Caitlyn’s experiences in setting up systems and processes that cater to service-based businesses. Learn how she managed to refine her offerings and target the right clients, transforming her business model to meet evolving market needs.

Embracing Life’s Seasons: Listen to how Caitlyn adjusted her business strategies to align with significant life changes, including motherhood and supporting her husband's career transitions. This part of the conversation focuses on the flexibility and resilience needed to maintain a successful business amidst personal life shifts.

Join us as we uncover the layers of Caitlyn’s journey, offering insights into the strategic decisions and mindset shifts that can help you adapt and thrive in your own entrepreneurial endeavors. Whether you're a fledgling freelancer or looking to pivot your business model, this episode provides valuable lessons on growth, adaptation, and success.

Connect with Caitlyn: https://www.instagram.com/upwellstrategies

Connect with us:

HerHQ: https://www.instagram.com/herhq.co/
Hollie: https://www.instagram.com/hollie__prescott/

Website: https://herhq.co/

Join Club 83: https://app.herhq.co/club83

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Designing Your Business for Life's Seasons: How Caitlyn switched from retainers to projects for more money, freedom and flexibility

Designing Your Business for Life's Seasons: How Caitlyn switched from retainers to projects for more money, freedom and flexibility

Hollie Prescott