Designing a fashion brand
Description
When Helene Clarkson’s kids were a bit older, and her husband’s career was on track, she asked herself: Hey, what am I gonna do? Today on Career Buzz, we talk with Helene Clarkson, founder of a Canadian sustainable fashion label that designs stylish, smart, versatile clothing for women on the go.
After an earlier career, in theatre and acting, in 2014, Helene launched her own clothing line, and what began with pop-up shops in Toronto has since grown into a global brand. From launching and scaling a mission-driven brand, to navigating the complexities of design, production, and identity in fashion — clothing designer Helene Clarkson shares her story behind the seams.
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