Designing “Wow” Moments in Customer Interactions

Designing “Wow” Moments in Customer Interactions

Update: 2025-06-26
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In this episode, Dr. Joseph Michelli discusses how micro-wows power customer service—those small, thoughtful gestures that significantly connect with customers. He explains how identifying customer pain points, personalizing interactions, and consistently delivering beyond expectations can turn everyday encounters into memorable experiences that enhance loyalty and advocacy. Dr. Michelli emphasizes training teams to recognize and seize opportunities for delight and balance consistent service and unexpected pleasures to surprise and engage customers.


Listeners can access a detailed infographic based on this podcast from Joseph's website. Also, those wanting to speak to Joseph are encouraged to contact him directly. If you find value in this podcast, please like, rate, comment, share, or subscribe!

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Designing “Wow” Moments in Customer Interactions

Designing “Wow” Moments in Customer Interactions

Dr. Joseph A. Michelli