Desiring smart clients and what that means
I didn't think that I was smart for the longest time. The reason for that is high school.
In our society, it's very traditional that science and math = smart and linguistic, creativity and arts = cute... and that's just not true. No, it's a mindset thing!
When I work with clients, I go into business and immediately see what’s worth spending your time on, what things can wait, and what things you should cut out completely because they simply don’t work for you. I do not discriminate in terms of “you need to have a certain academic degree” but I thrive on working with business owners who get me and who get how I work. Don’t be afraid to articulate that - who do you want to work with?
Listen to this new episode and find out more about why when I talk about smart, I do absolutely not refer to academics.
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