In this episode of Now You Know, we meet Isaiah Martin, a 26-year-old congressional candidate from Houston who’s blending livestreams and legislation to power a community-first campaign—one that refuses to play by the old rules.

Isaiah’s story pushes the boundaries of what a modern campaign can look like—unfolding across social media, community meetings, and even a night behind bars. Recently jailed for what he describes as political retaliation, Isaiah turned the experience into a moment of community organizing—hosting a town hall in the jailhouse chapel.

In this episode, Knowa asks Isaiah how next-gen leadership holds up—when it’s digital by design, personal by nature, and everything’s on the line. Isaiah breaks down the strategy behind his TikTok presence and block-by-block organizing. 

Running for office isn’t what it used to be. After you listen, hit up @knowadebaraso and drop your thoughts using #NowYouKnow. He wants to hear from you.

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