DiscoverSide Notes by Zerodha VarsityDettol's Liquid Soap Over Bar - Blue Ocean Strategy
Dettol's Liquid Soap Over Bar - Blue Ocean Strategy

Dettol's Liquid Soap Over Bar - Blue Ocean Strategy

Update: 2025-07-08
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How did replacing soap bars with liquid handwash renew the soap market's business potential? How did Colgate use a simple ad message to renew the toothpaste market's business potential?


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Dettol's Liquid Soap Over Bar - Blue Ocean Strategy

Dettol's Liquid Soap Over Bar - Blue Ocean Strategy

Zerodha Varsity