Tata Nano - Visionary Product or Failed Experiment
Update: 2025-07-29
Description
Mr. Ratan Tata's vision gave birth to the Tata Nano, which the engineers at Tata Motors made a reality. Perhaps some marketing missteps impeded the Nano from attracting customer interest as great as its popularity as the world's cheapest car. But was it just marketing or there were some other issues, too?
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