Diagnosing for Operational Success in Your Aesthetics Practice
Update: 2025-10-20
Description
In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus sits down with Kara McClanahan, CEO and Executive Consultant at Aesthetic Practice Partners, to unpack the operational playbook behind elite aesthetics practice performance and sale readiness.
They underscore the importance of building a business that’s ready to sell—even if you never plan to—tightening SOPs and culture for operational excellence, and aligning marketing with today’s patient behavior. From best practices in hiring and onboarding, to full-funnel tracking, and tuning EBITDA ahead of a sale, Kevin and Kara share practical moves that growth-minded owners can use to stand out and build a more valuable practice.
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