A great way to reach more potential customers is to partner up with other brands who are already reaching those buyers. But as one big brand learned, it’s something that can go terribly wrong if you don’t have the customer in mind first. (Article: https://nbcnews.to/2YliahS) When done well, it can be a huge lift for your marketing. We share ways to make collaborations more successful, along with specific examples and tactics to help you make your next partnership more profitable than ever.