Different Is Better Than Better: How Jodie Brown Helps Stylists Stand Out in the Beauty Industry
Description
In this powerful episode of Stylist Soul Tribe Conversations, I’m joined by the incredible Jodie Brown — second-generation stylist turned brand strategist, educator mentor, and founder of Align Creative Co. Jodie shares her raw, real journey from life behind the chair to building a sought-after global education brand. We dive into the emotional pivot that changed everything, how she walked away at her peak, and why branding — not just better hair photos — is the true key to standing out in today’s saturated beauty industry.
If you've ever felt the pull to evolve your career or questioned how to make your mark in a crowded space, this one’s for you.
🎙️ We Talk About:
- Jodie’s journey from salon life to international retreats
- The emotional (and strategic) pivot that reshaped her business
- Why “different is better than better” in branding
- The overlooked branding mistakes most stylists are making
- What’s actually working in marketing in 2025
- The difference between intuition and emotional reactivity
- Why stylists don’t need huge audiences to build a thriving business
- The truth about Instagram today — and where else to focus your energy
🔗 Connect with Jodie:
- Instagram: @itsjodiebrown
- Retreat Info & Offers: escapetoelevate.com
💫 If You Loved This Episode:
- Send Jodie a DM and let her know what resonated!
- Tag us on IG and share your biggest takeaway (@stylistsoultribe + @itsjodiebrown)
- Leave a 5-star review so we can keep bringing you more powerful convos like this!
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