In this episode, we welcome Mark Hirschfeld of Maronda Homes to talk about the increasing digitization of the builder market. We learn how the new home industry can embrace digital adoption in order to grow, and the ways that the pandemic, the rise of AI, and other economic shifts are revolutionizing this industry towards the use of technology.

Mark R. Hirschfeld is the Director of Digital Marketing at Maronda Homes, a family-owned new home construction company that's been building for 50 years in markets all over PA, OH, FL, KY, GA, AL, and VA. Apart from overseeing and developing digital marketing media strategies for Maronda Homes and its sister brand Focus Homes, Mark also oversees the Online Concierge team; Mark led the development of the new immersive Maronda Homes website in 2021; launched the Maronda Homes 50th-anniversary marketing campaign; and was selected to ProBuilder Media's Forty Under 40 in 2022.

Some themes we cover in this episode:

• How some industries have been resistant to digitization, and how it’s necessary to move into that realm
• The J-curve of digital adoption
• How the pandemic has shifted the way home builders are utilizing technology
• Making sure you can speak on who’s in your database and who your buyer is
• The role of AI in sales, and how those who use AI will be more qualified than those who don’t
• How agent-led campaigns can offer insight into the communities we operate in
• Remembering the actual transformational value of what we’re selling: homes for people

And don’t miss this week’s Peer Learning Question of the Week, where Mark dives into what sales associate marketing efforts we should focus on in Q4 to drive sales for the end of the year.

Connect with Mark: https://www.linkedin.com/in/markrhirschfeld/

Connect with New Home Star: https://www.newhomestar.com