When everything seems to be crashing down around you, there has to be one person who is the voice of reason, and in business, it always falls on the shoulders of the CFO.  However, when it comes to new strategies and direction, one can only execute plans based upon the available information.

When it comes to sales and marketing, CFOs can tend to shy away because much of the conversation is irrelevant unless they want more budget.  And that's exactly why there's a problem.  The budget marketing have been depleting has proven to be wasted and to drive this home, the average tenure of CMOs is dipping below eighteen months.

Every business needs new sales and new customers, but it's not as easy as some think.  Because of the complexity relating to marketing, sales, IT, customer service and success, a new perspective is desperately needed to help steer your business through this problem and it's not a matter of cost (it will cost pennies!).

After my thirty five years in business, I can confidently say you will have never listened to or read anything like our recommendations how to restructure your B2B organisation, yet as CFO, you are the only person who will dispassionately review any recommendation, based upon the financial viability and benefit to your company.

This will be the most exciting and revealing 60 minutes you will have encountered about the possible new direction your business can follow to increase sales and growth whilst at the same time reducing operating costs and increasing profitability.

If you want to download a written copy of the podcast which includes the diagrams and statistics, follow this link to the salesXchange web page.