In this episode of the Life of Letters podcast, host Laura Edralin speaks with Jackson Alves, a Brazilian graphic designer and lettering expert. They discuss Jackson's journey into the world of lettering, the evolution of calligraphy in Brazil, and the impact of digital tools on traditional practices. Jackson shares his experiences collaborating with brands like Apple, creating custom brushes for digital art, and his passion for teaching the next generation of artists. The conversation also touches on the challenges posed by AI in the creative field and the importance of embracing technology while preserving the artistry of lettering.

To find out more about Jackson, visit his website here or find him on Instagram over here.

-

If you enjoyed this episode, we'd love for you to subscribe, leave a review, or share it - it really helps others discover the podcast - thank you!

☕️ To support the podcast with a small donation, buy us a coffee here.

Connect with Laura on Instagram @thelifeofletterspodcast to continue the conversation, share your own lettering journey or suggest topics you'd love to hear about in future episodes.

✍️ To discover more about Laura's calligraphy workshops and more, visit lauralletterslife.com or say hi on Instagram @lauraletterslife. ✨ Download Laura's free Calming Calligraphy workbook.

Chapters

• (00:00:00 ) - Jackson's Journey into Lettering
• (00:08:36 ) - Calligraphy in Brazil
• (00:12:34 ) - Exploring Lettering Styles and Techniques
• (00:16:00 ) - Digital vs. Traditional Calligraphy
• (00:19:35 ) - The Apple Project and Brush Creation
• (00:23:20 ) - Expanding the Brush Pack Offerings
• (00:28:05 ) - The Joy of Teaching Lettering
• (00:31:34 ) - The Future of Lettering in the Age of AI