Disarming Change Resistance with David Schonthal
Update: 2021-10-26
Description
In his book, “The Human Element: Overcoming the Resistance that Awaits New Ideas,” Kellogg professor David Schonthal challenges the default assumption that selling an idea requires the seller to heighten its appeal. Instead, he makes the case that failure to adopt ideas, strategies or products is often due to the four key psychological frictions that oppose change: inertia, effort, emotion and reactance. He argues that successful leaders and innovators must identify, understand and overcome these to achieve novel outcomes.
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel