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Brian is on vacation, so special guest McKenzie Wilson joins Matt to talk about Blue Rose Research’s retrospective on the 2024 election and their work on message-testing. McKenzie came to Blue Rose after working in the private sector, working for Jamal Bowman, and working in the Biden administration’s Department of Health and Human Services — she believes in progressive values and she wants to win elections.

In this episode, Matt and McKenzie discuss:

* The central role of the cost of living in the 2024 election.

* The importance of partisan realignment based around engagement with news and politics.

* The deep unpopularity of Joe Biden and the need for Democrats to internalize that as they move forward.

Then, behind the paywall, what are the Trump administration’s biggest points of vulnerability? What are Democrats getting right and wrong about highlighting those issues? Most of all, McKenzie makes the case for a disciplined approach that ties everything back to core values that motivate progressives and also resonate with swing voters.

All that, plus the full Politix archive are available to paid subscribers—just upgrade your subscription and pipe full episodes directly to your favorite podcast app via your own private feed.

Further reading:

* The full Blue Rose slide deck.

* Matt’s article on Republicans’ Medicaid cuts.

* A corporate marketing guru’s appreciation and praise of Bernie Sanders’ message discipline.