DiscoverThe Coaching QuestionDiscounting: how clients unconsciously keep themselves stuck
Discounting: how clients unconsciously keep themselves stuck

Discounting: how clients unconsciously keep themselves stuck

Update: 2025-08-05
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In this episode we discuss how clients can inadvertently keep themselves stuck by ignoring aspects of themselves, others or the situation. Discounting is a classic topic that emerges in coaching sessions.

We share how using Julie Hay’s “Steps to Success” model can help to shed a light on a client’s discounting beliefs and create more enabling ones. This approach is versatile in its application, but can be practically applied in-person through using physical cards on the floor and walking side-by-side with a client, helping them to embody each stage in the process.

We offer useful coaching tips focused on how, as a coach, we might tune into what clients are discounting, reflecting on one’s own biases as a coach, and fostering genuine partnership. 

This is the article we reference - thanks to Spark for this. This includes the diagram for steps to success:

https://www.sparkcoachingandtraining.co.uk/blog/transactional-analysis-discount-store-of-coaching#:~:text=Remember%20that%20discounting%20is%20an,done%20something%20about%20this%20earlier

This episode is a valuable listen for coaches looking to deepen their understanding of client resistance and strengthen their coaching conversations.

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Discounting: how clients unconsciously keep themselves stuck

Discounting: how clients unconsciously keep themselves stuck