Discovering the Sale: DxB4Rx with Tony Koop
Update: 2025-03-08
Description
In this episode of The Chase MedSearch Podcast, Jordan interviews Tony Koop, who wrote “Discovering the Sale: DxB4Rx”. Tony focuses on diagnosing customer challenges before proposing solutions, advocating for a consultative, diagnosis-driven sales approach, focusing on developing champions and implementing psychological insights to improve sales results.
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