In the latest episode of The Retail Tea Break podcast, I’m joined by Nora Zukauskaite, Integrated Marketing Director at TikTok Shop. With a career across creative, tech and entertainment, Nora now leads the way in discovery commerce and digital-first retail. This is a phenomenal episode,  full of insights and exciting sneak peak.  Grab your notebook and your cup of tea and enjoy this game changing episode!

We discuss:

• Why TikTok Shop is driving discovery commerce success
• Which product categories are growing fastest
• How TikTok Shop is shaping the creator economy
• The power of live shopping for brands and consumers
• Opportunities and challenges heading into the Golden Quarter.

Catch up on past episodes on your favourite podcast platform and hit follow for weekly updates! Subscribe on YouTube at The Retail Tea Break, share your favorites and tag me, Melissa Moore and The Retail Tea Break on social media. If you’d like to get involved in the next season of the podcast, as a guest or a sponsor please email melissa@theretailadvisor.ie

Huge thanks to RevLifter for sponsoring this episode. Test drive RevLifter for 90 days for free. Request a demo to see how machine learning, smart targeting and personalised promotions can transform your eCommerce strategy. Find out how they help retailers boost conversions and increase revenue:

• RevLifter website: https://www.revlifter.com/
• RevLifter on LinkedIn: https://www.linkedin.com/company/revlifter/
• RevLifter on YOuTube: https://www.youtube.com/channel/UCIlMg7QUHJnHC8KyhW93Z_A