Dismantling the Disinformation Economy
Check My Ads Institute is an organization that is taking aim at purveyors of conspiracy theories, hate speech and disinformation. The Institute describes itself as “an independent watchdog” whose goal is to prevent digital advertisers from inadvertently monetizing the spread of falsehoods.
In this episode of In Reality, host Eric Schurenberg sits down with the co-founder of Check My Ads Institute, Claire Atkin, to unpack how the digital advertising industry works to support disinformation and perpetuate ad fraud despite its claims to do the opposite. Claire delves into programmatic advertising and explains how third-party ad-serving companies keep brands unaware of where their digital ads are being placed, allowing propagandists to earn revenue from advertisers who would never intentionally support them. Finally, she specifies the steps that Check My Ads Institute is taking to hold the digital ad industry to account, as well as who the company is targeting next.