Disney's Billion-Dollar AI Bet: New Merchandise & Content
Update: 2025-12-12
Description
Disney Dives into AI: A Billion-Dollar Bet on OpenAIDisney is making a bold move into artificial intelligence, investing one billion dollars in OpenAI. This partnership will allow Disney to license its iconic characters for use in AI-generated images and videos, marking a significant shift from traditional merchandise. The three-year deal, while unconventional, offers Disney a stake in a leading AI company and access to powerful tools. Despite concerns about user-generated content, Disney is proactively managing its intellectual property, even sending a letter to Google to stop using its characters without permission. This venture expands Disneys pipeline to include AI, opening up new possibilities for its beloved characters.
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