Fiber Trend: The Next Big Thing in Food
Update: 2025-12-12
Description
Fiber is surging as a major food trend, with consumers prioritizing gut health and boosting their intake through whole foods like fruits and legumes. Ninety percent of Americans arent meeting daily fiber requirements, but this is changing, with twenty-two percent now considering high fiber content a top grocery shopping factor. Big food companies are taking notice, with PepsiCo planning new fiber-focused products. The trend spans all age groups, with Generation Z showing the strongest interest. Fiber is now recognized as one of Whole Foods Markets top trends for 2026, with companies like Coca-Cola and Nestlé also introducing new fiber-rich products.
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