Everything changed after Trump got elected. Now even Disney is crawling back to X to advertise, after loudly pulling their spend earlier this year. This after Musk infamously told Bob Iger to "go f*** yourself" at a media event. Then we talk about other signals that Disney is walking it all back, including shelving a trans episode of Moon Girl and Devil Dinosaur. Money talks, right?

Disney is adjusting its advertising strategy on X by resuming ads and toning down political content in response to market demands and backlash, while navigating the complexities of audience preferences and brand safety.

00:00 Disney is resuming advertising on X after backlash from Elon Musk, highlighting shifts in social media dynamics and the impact of conservative audiences.

04:22 Disney and other advertisers are resuming ads on X after Elon Musk’s clash with Bob Iger, despite previous concerns over brand safety due to algorithm issues.

08:08 Disney and Comcast return to low-rate advertising on X, prioritizing financial benefits despite previous controversies.

10:20 Disney is pursuing lower ad rates after backlash over controversial content placements and a lawsuit regarding algorithm manipulation.

13:05 Disney’s hypocrisy on anti-Semitism contrasts with rising user engagement on X, prompting advertisers to return as they seek broader audiences ahead of the 2024 elections.

17:18 Disney is pivoting to a broader audience by toning down political content and revising LGBTQ+ themes in response to backlash and market demands.

19:36 Concerns about fairness in women’s sports arise as transgender athletes face backlash, highlighting a disconnect between creators and audience preferences.

23:11 Disney is shifting its content strategy to balance broader audience appeal with representation amid backlash against its overt political messaging.

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