The mainstream media’s collapse is evidenced by MSNBC’s parent company’s decision to spin off cable networks into a new entity called "spinco". MSNBC’s attempt to pivot and bring on Trump spectacularly backfired, causing them to lose 38% of viewers within an hour and alienating their core liberal audience.

The network’s expensive talent, including Rachel Maddow, Chris Jansing, and Katie Tur, may face layoffs as part of MSNBC’s restructuring efforts.

MSNBC’s secret meeting with Trump at Mar-a-Lago in 2020 was perceived as a betrayal by their liberal viewers who had been warned about his threats to the nation.

MSNBC’s liberal opinion programming has faced criticism for bias, with anchors and talent often making accusations rather than reporting objectively.

MSNBC is facing significant challenges, including declining ratings and potential rebranding, as it navigates a shift towards independence from Comcast and attempts to regain viewer trust amid changing media consumption habits.

00:00 MSNBC is undergoing significant changes, including possible rebranding and host shifts, due to declining ratings amid Comcast’s cable network bundling.

01:48 Comcast is spinning off MSNBC into a new independent company, likely leading to a name change for the network.

03:37 MSNBC’s news operation faces significant changes as Comcast plans to spin off its cable networks into a new independent company, raising questions about the future of its talent and programming.

05:03 Comcast’s exit from failing cable channels highlights MSNBC’s declining trust and ratings as viewers shift to independent news sources.

07:15 MSNBC’s meeting with Trump alienated viewers, causing a 38% audience drop, as they prioritized echo chamber narratives over truth.

08:15 Mainstream media, particularly MSNBC, is failing as it attempts to attract right-wing viewers after years of demonization, highlighting a need for unbiased news.

09:15 MSNBC’s viewership has dropped 38% to just 70,000, as the media leans on Trump for ratings amid voter preference for him over Biden and Harris.

10:48 MSNBC may need a name change and could shift towards podcasting to connect better with audiences.

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