This episode of Legends of the Brand features Marcus Blunt, founder of the ski holiday company Heidi. Marcus shares his unique journey from a childhood filled with international moves, thanks to his diplomat father, to his passion for skiing that bloomed in unlikely places like Australia and Scotland.

He speaks candidly about how his early career detours, including stints at British Airways and other travel companies, ultimately led him to identify a gap in the ski holiday market.

Driven by a desire to simplify the often complex process of booking customized ski trips, Marcus, along with his brother, co-founded Heidi. He delves into Heidi's innovative approach, which blends the convenience of package holidays with the flexibility of DIY planning.

He emphasizes the company's commitment to providing a human touch, with expert advice and support available throughout the booking and travel experience, recognizing the unique challenges and anxieties that can arise during ski holidays, especially for families and first-time skiers.

But what sparked this entrepreneurial leap? What makes Heidi different from traditional ski holiday companies? And how does Marcus's own diverse skiing background, from small slopes to mega-resorts, influence Heidi's destination choices?

Tune in to discover the answers and gain insights into the evolving world of ski holidays.

Find our more visit www.Heidi.com