Ever dreamt of launching your own business and becoming an entrepreneur?

Are you unsure of where to start, or perhaps you're wrestling with the fear of failure?

Buckle up for an insightful ride with Dr. Tony Aitchison, a respected authority on entrepreneurship and business management, as we explore the nitty-gritty of running a business.

Learn from Dr. Aitchison's pearls of wisdom as we traverse various industries, discussing the relevance of technology and the internet in the business world today.

Gain invaluable insights into the importance of research, understanding customer demand, and planning ahead to ensure the success of your venture.

As we navigate the unpredictable waters of the business world, we'll guide you on the significance of flexibility and adaptability in your business.

Together with Dr. Aitchison, we'll uncover the power of pivoting to meet your customers' needs, and why you don't have to wait until you've achieved perfection to launch your business.

Get ready to unearth the benefits of being a second mover in the market, the untapped potential in acquiring a failing business, and most importantly, why you must pay yourself when starting a business.

Whether you're a budding entrepreneur or an already established business owner looking to expand, get ready for a wealth of knowledge that promises to shape your entrepreneurial journey.

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(0:00:02 ) - Starting a Business

Essential dos and don'ts, action strategies, researching the industry, customer demand, competitors, and planning for the future of the business are discussed.

(0:12:13 ) - Flexibility and Adaptation in Business

Flexibility, second mover advantage, buying a failing business, and paying yourself are key to starting a business.