Ever wondered how e-commerce will shape our future? Brace yourselves as we go on a thrilling ride into the world of e-commerce with our esteemed guest, Dr Tony Aitchison, from Paradealta Strategy.

We dive deep into the latest trends, challenges, and opportunities in this ever-evolving industry, present expert insights into the current market size of e-commerce in Australia, compare the complexities of running a brick and mortar store versus an e-commerce store, and discuss the essential steps to transition into the digital realm.

From marketing tactics to website considerations, this episode offers a comprehensive guide to successfully navigating the e-commerce landscape.

In the second part of our conversation, we delve into the essence of speed in e-commerce, the strategic approach to mark your entry into the e-commerce domain and the immense value of selling products on Amazon. With Dr Tony Aitchison's expertise,

we underscore the necessity of a mobile-friendly website and robust antivirus protection to shield against potential cyber threats.

As we draw to the end, Dr Tony paints a vivid picture of the future of e-commerce and its profound impact on the way we buy, sell, and interact in the marketplace. Whether you're a novice or an adept e-commerce professional, this episode promises invaluable insights to keep you ahead of the curve.

--------- EPISODE CHAPTERS ---------

(0:00:03 ) - Exploring E-Commerce Growth and Strategies

We explore the current state of e-commerce, market size, growth, bricks and mortar vs. e-commerce, and website/marketing considerations.

(0:14:20 ) - Future of E-Commerce and Augmented Reality

E-commerce speed, mobile-friendly website, Amazon selling, antivirus protection, and insights from Paradelda Strategy discussed.

(0:21:19 ) - E-Commerce Insights With Dr Tony

Dr Tony Aitchison discussed e-commerce's potential, speed, getting started, and selling on Amazon.