A boycott begins with outrage—but how does it actually end? Some fade away as public interest shifts, while others, like the Nestlé boycott, last for decades. But what does it take for a boycott to truly succeed? And when is it okay to stop?

In this episode, I explore the lifespan of boycotts, from Stormzy’s McDonald’s deal to historic movements like the anti-apartheid sanctions. I also share insights from my conversation with Busayo Twins, who breaks down how our everyday choices connect to global power structures. She challenges us to rethink what it really means to take a stand—and whether boycotts ever achieve what we hope.

If a company makes changes, should we go back? Or are some boycotts meant to last forever?

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#Boycotts #Activism #ConsumerPower #McDonalds #Stormzy