Documentary Marketing Experiments with Sonya Childress & Sahar Driver (Color Congress)
Description
Sonya Childress and Sahar Driver are the co-founders and co-directors of the nonprofit organization Color Congress. In this episode, they share with us a sneak peek at Elevate Docs, their recently launched series of marketing experiments aimed at strengthening film distribution infrastructures for diverse audiences.
In this episode, we discuss:
🎬 The mission and vision of Color Congress as an ecosystem builder for documentary organizations led by and serving people of color.
🎬 The biennial national convening and the collaborative decision-making process that drives their initiatives.
🎬 The importance of their recent reports on impact and the evolution of documentary marketing.
🎬 Details about Elev8Docs, including the various marketing experiments being conducted and the valuable lessons learned so far.
🎬 The significance of community engagement and the appetite for political storytelling in today's climate.
🔗 Links:
Color Congress Website: https://www.colorcongressinitiative.org/
More on Elev8Docs https://www.colorcongressinitiative.org/elev8docs
Color Congress on Instagram: https://www.instagram.com/colorcongress
Color Congress Medium Blog: https://medium.com/@colorcongress
More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube
🎙️ Hosted and co-produced by Christie Marchese
🎬 Produced and edited by Ron Passaro
💻 https://kinema.com/
United States
