Does Branding Matter for Churches? With James Saleska
Description
The episode delves into the significance of branding in church ministry, emphasizing how identity and storytelling play crucial roles in reaching new audiences. Church leaders are encouraged to rethink their approach to branding, ensuring alignment between mission statements and the experiences they provide.
• Emphasis on the holistic nature of branding for churches
• Importance of storytelling in conveying church identity
• Disconnection between mission statements and lived experiences
• Tips for creating accessible and inviting church websites
• Recognition of branding as an ongoing, evolving process
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