Does Microtargeting work?
Update: 2020-08-24
Description
This is a recording from the "Digital Communication Strategies" that took place in Riga, Latvia, on October 30, 2019.
Nathaniel Hill is the Head of Strategy at M&C Saatchi.
Everyone is talking about social media. But how do you differentiate yourself? How do you target the audiences you think you should be targeting? How do you measure your work? In this panel we discussed how to approach social media to be able to sustain results over the long-term, from strategy to tactics.
Moderator: NATO StratCom COE Senior Expert Sebastian Bay.
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