Business Information:

Name:  CTO Migrations, a service from Charles Taylor Online LLC
Website:  https://www.charlestayloronline.com/seo-migrations/

Does Redesigning a Website Affect its SEO?

The answer: It shouldn’t...but it can.

A redesign is often about fresh visuals, updated branding, and a better user experience. But if SEO isn’t factored into the process, rankings and traffic WILL take a hit (potentially a big hit).

Some of the largest factors that influence whether SEO performance stays steady, or drops, during a redesign include:

 🔗 URL structure – Any changes here must be mapped and redirected.
 📝 On-page optimization – Titles, headers, and meta data need to be preserved.
 🔍 Internal linking – Navigation and contextual links pass critical equity.
 ⚖️ Code-to-text ratio – Bloated code can dilute content signals.
 📂 Content hierarchy – Changing how pages are grouped can alter keyword relevance.

A redesign doesn’t have to harm SEO. With proper planning, it can improve both search visibility and user experience.

If you’re considering a redesign, let’s make sure it’s not just beautiful; but also SEO-safe.

I’m Charles Taylor, founder of CTO Migrations, a service of Charles Taylor Online LLC here in New Jersey. I help SEOs and website owners protect and recover their organic search traffic during high-risk website migrations, redesigns, and platform changes. With years of hands-on experience and proven frameworks, I provide the strategic guidance, tactical planning, and technical precision needed to move sites without losing momentum. From redirects and indexation to content validation and performance recovery, CTO Migrations keeps your visibility — and your revenue — right where it belongs.