Domenic Iacovone, CEO of RAW Nutrition, on scaling the company to the fastest growing CPG brand!
Description
Domenic has been behind multiple brands that are leading the charge in revolutionizing the health industry including the viral BUM Energy drink partnership with 6x. Mr. Olympia Chris Bumstead. BUM Energy is a healthier alternative to the typical energy drinks and has been built on the foundation that lead to RAW Nutrition being named Brand of the Year by GNC!
Dom talks about how his passion for health and wellness began and how he identified the niche for RAW Nutrition. He also shares more insights into how RAW Nutrition products are made, scaling the brand nationwide, and how the partnership with Chris Bumstead has went!
RAW Nutrition is all about transparency and Domenic highlights how important this is to his formulation, marketing, and brand positioning in the ever evolving health and wellness space.
United States
