Back by popular demand, my good friend Tony Javier, CEO of 10X TV, joins me again on the show! In this episode, we go beyond just talking about TV ads — we dive deep into the power of consistency and strategic omnipresence in your real estate marketing. Whether or not you’re currently using TV or radio, this episode is packed with insights that will help you better understand how to structure your campaigns for long-term success.

We break down what’s working in the market right now, the truth about fluctuating ROI, how to properly track ad performance, and why TV and radio are still effective—even in today’s fast-paced digital landscape. Tony also shares why most investors are mislabeling their leads and missing the real value of brand exposure. If you want to create sustainable deal flow, this episode will shift how you view marketing.

Episode Highlights & Timeline:

[0:00 ] – Introduction

[1:05 ] – Why this episode matters even if you’re not running TV ads

[2:22 ] – What it means to “string your marketing together” for omnipresence

[4:03 ] – Is TV still consistent in today’s market?

[6:52 ] – Why some investors see slower ROI—and why that’s okay

[8:51 ] – The real (and often overlooked) benefits of being seen on TV

[10:06 ] – Common mistakes in ROI tracking that can mislead your decisions

[13:32 ] – How staying consistent builds long-term brand recall

[15:03 ] – The “panic” problem: Why investors freak out over a 3X ROI

[18:17 ] – Radio marketing breakdown: cost, targeting, and reach

[20:15 ] – Why Tony accepts breakeven campaigns for long-term gain

[22:16 ] – Omnipresence explained: dominating your local market

[25:10 ] – Data-backed insight: 90% of seniors search online after seeing a TV ad

[28:33 ] – Why Midwest and Southern markets are ideal for TV

[30:12 ] – Who’s the best fit for 10X TV campaigns and how to apply

5 Key Takeaways:

1. Consistency Wins – TV may not always deliver explosive ROI every month, but staying consistent builds credibility and long-term lead flow.

2. Track Smarter – Most investors misjudge ROI by only measuring closed deals. Track pipeline deals and consider all points of influence, not just the final click.

3. Build Omnipresence – TV, radio, Facebook, postcards—when these channels work together, they amplify your authority in the market.

4. TV Is Not Just for Big Players – With as little as $7K/month in ad spend, even small investors can make a big impact if they’re committed.

5. Leads Aren’t Always Where They Seem – Ask better questions when qualifying leads to determine if TV or radio played a role—even indirectly.

Links & Resources:

• Apply to work with Tony Javier at 10XTV.co

• Learn more about podcast production at cullermedia.com

If you enjoyed this episode, make sure to follow, rate, and share the podcast. And don’t forget to leave a review—it helps us reach more real estate pros who want to market smarter!