Domino’s CMO Kate Trumbull on the right way to change a brand
Update: 2025-10-22
Description
In this episode of Take-Away with Sam Oches, Sam talks with Kate Trumbull, EVP and global chief marketing officer at Domino’s Pizza, in person at the chain’s Ann Arbor, Mich., headquarters. She joined the podcast to talk about why Domino’s takes big swings in its marketing, how it crafts its voice in the social media age, and what went into that major brand refresh the company announced earlier this month.
This is part of NRN’s 2025 Brand Icon package featuring Domino’s and powered by The Coca-Cola Company; for more, click here.
In this conversation, you’ll find out why:
- If your marketing doesn’t feel a little risky, then you’re not pushing hard enough
- Social media audiences need content that is surprising or unexpected
- Consumers must be a part of the conversation when you make big changes
- Consumers notice and appreciate even subtle changes to your brand
- Work on your brand is never finished
Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.
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