The restaurant operator who is also a social media influencer
Description
In this episode of Take-Away with Sam Oches, Sam talks with Tony Scardino, aka Professor Pizza, and Megumi Robinson, the vice president of services at Belle Communication. Tony is both a restaurant operator and an influencer, having both a pizza shop in Chicago and a sizeable following on social media with his Professor Pizza moniker. Meanwhile, Megumi and Belle Communication have been NRN’s partner on the Influencer Insider series, which you can find at NRN.com and which leverage’s Belle’s Brilli platform to provide insights on tapping into influencers for your restaurant success. Tony and Megumi joined the podcast to talk about the benefits of influencer marketing but especially the unique opportunity that brands have to create their own content.
In this conversation, you’ll find out why:
- In a cutthroat industry, content can be a differentiator
- Influencer partnerships are a must for driving foot traffic
- Restaurants should prioritize usefulness on social media versus chasing trends
- Consumers are excited to go into your restaurants alongside you via social platforms
- If you can, document your restaurant journey on social media before you open the doors
- When it comes to social media, prepare and set yourself up for success
Check out the Influencer Insider here.
Register for CREATE, our event for emerging restaurateurs, by clicking here.
Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.
United States
