Most solopreneurs start with the best intentions: do meaningful work, serve people they care about, and build a business that funds and fits the life they actually want.

But once they try to cut through the noise of the online world, they get pulled into the niching trap.

Digital marketers and online gurus preach Ideal Customer Avatars, Power Offers, funnels, launch formulas, and endless content grinding. The result?

80–90% of their time is spent chasing leads through marketing hacks—leaving just scraps of time for the work that matters most.

In this episode, I explain why niching is a trap and how positioning provides a better path. You’ll hear:

* The working definitions of niche and positioning (and why most get them backward).

* Why starting with tools and tactics is like trying to balance an upside-down pyramid.

* The architectural wisdom of Louis Sullivan and Vitruvius—form follows function.

* An introduction to Lukas Fisher’s Clarity Hierarchy and how it flips the guru playbook.

* My own example of applying the hierarchy—philosophy, principles, strategy, tactics, and tools—to build a business that funds and fits my life without digital marketing BS.

The key insight? Your niche doesn’t come first. It emerges from clear positioning.

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Prefer to watch? Here’s the replay of the live presentation.

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