Can you build a thriving solopreneur business without social media, funnels, or digital-marketing tricks?

In this candid pop-up broadcast, Scott shares what changed after deactivating LinkedIn and Instagram, stepping away from Facebook, and doubling down on Substack and a conversation-first client path.

You’ll hear the backstory of leaving a “successful” $10K/month funnel, rebuilding from scratch on Substack, and why a values-led, search-driven platform beats algorithm chasing for purpose-driven creators.

You’ll learn

* Why “profitable but miserable” isn’t a strategy—and how to redesign your work around life

* The Substack-first, funnel-free client path: Icebreaker → Diagnostic → Low-ticket traction → Ongoing coaching

* How leaving social platforms increased equanimity, focus, and creative output

* Why copy hacks, avatars, and launches underperform vs. principle-based service and data

* The mindset shift from selling to helping people choose their next step

Key moments

* 00:00 Welcome & intention for the session

* 01:05 From $10K/month funnel to starting over on Substack

* 04:56 Designing a life-first business (10 hours/week)

* 06:46 Social media as outposts vs. Substack as a search engine

* 12:06 The Purpose-Driven Prosperity Model (offer, audience, system)

* 20:04 Life after deactivating socials: clarity and focus

* 24:24 Conversion by conversation, not coercion

Resources

* Purpose-Driven Prosperity Model:

* Forever Offer

* Be a Blessing Marketing

* Close the Gap (client attraction)

* Related training mentioned:

* Q3→Q4 review and numbers on YouTube (Creative on Purpose channel)

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Thank you, Shannon MacKinnon, Penny Harris ACC, Gerry Burger, and many others for tuning into my live video! Join me for my next live video in the app.

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